AGV

Since 1947, AGV Helmets has built a reputation for innovative design in the motorcycle racing world. Their aggressive styling, use of multi-coloured design and distinctive graphics are world-renowned features of AGV Helmets. Recognised as a pioneer of modern motorcycle helmets and an undisputed world-class leader in helmet manufacturing, AGV offer modern bike riders the finest motorcycle helmets with a splash of rich Italian heritage.

AGV stands for Amisano Gino Valenza, a combination of the name of its founder Gino Amisano, and the city where the company was built, Valenza. Located in the province of Allesandria, this city was home to leatherworkers and cyclists. Gino Amisano saw an opportunity, and created the first AGV helmet out of leather formed from a wooden mould borrowed from a hatter.

Gino Amisano met his wife Luciana Morando in the same year AGV was founded. She served as the driving force of the company since then.

In 1954, the first modern Italian helmet made of fibreglass was made, its shells produced initially by a factory from Grugliasco.

Two years later, AGV began production for their jet helmet after successfully launching it at London’s International Motor Show. Drawing inspiration from the helmets used by jet fighter pilots, the AGV jet helmet featured modern lines and greater protection, and attracted a lot of attention.

Soon after, racers such as Carlo Bandirola, Giuseppe Coinago and Umberto Masetti formed friendships with Gino Amisano, who served as their new helmet supplier.

In 1958, the Amisano couple grabbed the opportunity to advertise during a motorcycle race event, making AGV the first company in the world to do so. Banners with the AGV name and products were hung around the most photographed bends of the race track.

AGV introduced the first full faced helmet at an Italian Grand Prix in September 1969, shortly after Gino Amisano saw the full faced helmets from America. Alberto Pagani wore the AGV full faced helmet during the 500 race, and won.

AGV’s foray into full faced helmets was an absolute success.

Multi-time world champion and Grand Prix racing legend Giacomo Agostini wore one too, after some hesitation and minor graphic revisions. Mass production of AGV full faced helmets went on full swing from 1971. Two models were released – the X-80 and X-3000 – the latter designed with Agostini’s idea of a sculpted chin bar.

AGV manufactured the first two-colour full face helmet made of fibreglass during this period.

Many notable motorbike racers and pilots have partnered with AGV since, including Barry Sheene, Kenny Roberts, Angel Nieto, Franco Uncini, Niki Lauda, Luca Cadalora and Valentino Rossi.

The company’s product range was enhanced when they acquired motorcycle sports clothing company Dainese in 2007.